The Macallan is unveiling The Reach, an incomparable single malt that reflects an extraordinary moment in time and exemplifies the enduring spirit that has been at the heart of the brand for almost 200 years.

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Key Takeaways:

• The Macallan is unveiling The Reach, an incomparable single malt Scotch whisky valued at $228,000 CAD.
• The Reach is 81 years old, the oldest whisky ever released by The Macallan.
• There is only one bottle of The Reach in Canada and it will be sold through a lottery with BC Liquor Stores on May 25, 2023.

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About The Macallan Founded in 1824, The Macallan is renowned worldwide for its extraordinary single malt whiskies. Their outstanding quality and distinctive character reveal the uncompromised excellence pursued by The Macallan since it was established by Alexander Reid, on a plateau above the River Spey in north-east Scotland. In 2018, The Macallan opened a new chapter in its history with the launch of its award-winning Speyside distillery. Designed by internationally acclaimed architects to promote sustainability, the building takes inspiration from the surrounding ancient Scottish hills. It stands nearby Easter Elchies House, the Highland Manor built in 1700 which is The Macallan's spiritual home and remains the heartbeat of The Macallan's beautiful 485-acre Estate. Crafted without compromise. Please savour The Macallan responsibly. About Edrington Edrington owns some of the leading Scotch whisky and rum brands in the world. The Macallan is their central focus, supported by Highland Park and The Glenrothes in the fast-growing Single Malt category and Naked in the Blended Malt category. Edrington is headquartered in Scotland and employs around 3,000 people in its companies and joint venture operations worldwide, with over 70% employed overseas. The company owns its route to market in 13 countries and operates the remainder through joint venture and third-party agreements. About Beam Suntory As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka and Midori liqueur. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com

Contacts:

Jacklyn Gilmor

jacklyn@praxispr.ca

Nat Abayof

nat@praxispr.ca

Source: Macallan

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