Bad Bunny's halftime viewership dipped 7% from Super Bowl's peak

Field Level Media
12 Feb 2026, 05:49 GMT+10

(Photo credit: Darren Yamashita-Imagn Images)

Viewership for Bad Bunny's Super Bowl LX halftime performance fell 7% compared to the game's peak total, Nielsen's quarter-hour ratings data showed.

Sunday's championship in San Francisco maxed out at a record 137.9 million viewers -- 134.3 million on NBC and 3.6 million on Spanish-language broadcaster Telemundo -- during the 7:45-7:59 p.m. ET window as the Seattle Seahawks inched away from the New England Patriots in the second quarter.

Total viewership fell to 128.2 million while Bad Bunny was on stage in the 8:15-8:29 p.m. ET window, Front Office Sports reported Wednesday.

NBC lost almost 10 million viewers from the second-quarter peak, but an additional 1.2 million viewers tuned into Telemundo for the halftime show, which the Puerto Rican Grammy Album of the Year winner delivered in Spanish.

International viewership numbers for the game and halftime show have yet to be released.

The Seahawks built on a 9-0 halftime lead to down New England 29-13, avenging their defeat to the Patriots 11 years ago in Super Bowl XLIX.

The NFL said Bad Bunny's performance achieved a record four billion views on social media within 24 hours, up 137% from last year's Super Bowl.

During that game, viewership fell 4% between the end of the second quarter and the halftime show, performed in New Orleans by the rapper Kendrick Lamar. The Philadelphia Eagles led 24-0 at halftime and ultimately thrashed the Kansas City Chiefs 40-22.

Seattle's win was the second-most watched Super Bowl with average viewership of 124.9 million, down 2% from last year's average of 127.7 million.

--Field Level Media

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